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Becoming A $30 Per Hour Virtual Assistant: How To Pull It Off

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This is guest post from Carmen James, a Virtual Assistant who makes at least $30 an hour. She went through some trials and errors but came out making a great living.  Here’s her success story.

Up until the day I started my life as a Virtual Assistant, I never really thought I had any skills.  But sitting around the house all day gave me the opportunity to think about my past jobs and what I liked about them.  What parts of those old jobs I was good at.

Reading through my favorite blogs, I realized some people were tapping into their past job experiences and becoming a Virtual Assistant.  And they were making around $30.00 an hour !

Ok…interested.  But possible for me ?

Yep.  Becoming a Virtual Assistant was easier than I thought.

So now that I have a few successful years behind me, I can honestly say I am deeply flattered when people ask me how to get started in this lucrative field.

Along the way I learned A LOT and I think I have the chops to tell you how to get going as a Virtual Assistant. Not only is this a great way to make realistic money online, and work your own flexible schedule, there are two routes you can go: solo or as an employee (I’ll touch on this in a bit).

Because I went down the solo road, this article is mostly dedicated to that route. Which is way easier than you might think.

Here’s how I became a $30.00 an hour Virtual Assistant, and how you can too.


Becoming a Virtual Assistant and making $30 an hour


Here’s How To Become a Virtual Assistant and Make $30.00 An Hour

How Did I Get Started?

My humble beginning as a Virtual Assistant (VA) started with my very first job. I was an Accounts Payable Assistant with a property management company but I did more than pay the company’s bills. I called vendors, sent out emails, dealt with banks, did a ton of data entry and even dabbled in helping out with the company ‘s website.

So, after I was let-go from my last job, and realized I actually had office skills, I figured I could offer my know-how to anyone who needed me.  I wanted to become the next best Virtual Assistant, doing things that I already knew how to do.  I set myself up on Elance and got to work. Oh, in case you’re wondering, Elance is now Upwork – a place where you can find freelance work.

I won’t kid you, It was a bit rough at first. I went through some trials and errors and only had a few clients.

Few clients = little money.


The Learning Curve

I learned a lot AFTER I got started. Looking back I wish I had picked up my learning resources BEFORE I started.  I would have saved myself a butt-load of headaches if I knew then what I know now. But hey, I’ve always been a little ass-backwards.

So how did I break through the learning curve? After floundering around, trying to figure out what worked for me, and going though a lot of headaches, I was starting to feel a little stuck.  The best thing I did as a new VA was to take this Virtual Assistant online courseicon. I bit the bullet and spent the $12.00 because I was not finding all the information I needed to make a real go of this.

I loved this course because it held my hand through some of the yucky stuff, like:

  • how to figure out my target audience
  • how to determine what I should specialize in
  • how to set rates
  • how to create proposals and contracts
  • how to figuring out costs

I’ll go into some detail on some of these points further on down this post.

Then, after a while, I signed up for this online VA course because…well…I needed more.  More knowledge, more insight, more earnings.  So far, this course has given me that.  It’s a bit pricey at $247.00, which is why I bought it after I already had a bit of VA experience. I love how the creators have been doing Virtual Assistant work for years so they confidently shared some secrets I didn’t know before.

You can take a look at what it offers here.


Computer Jobs


Isn’t A Virtual Assistant Just A Glorified Secretary ?

A lot of people hear ‘Virtual Assistant ‘ and automatically think of answering phones and drafting letters.

But a Virtual Assistant is so much more than that. A VA does just about anything a business owner (or freelancer) doesn’t want to – or have the time to – do.

So, based on that simple description, there is a dynamic range of tasks a Virtual Assistant can do, like these top trending ones:

  1. Social Media Management
  2. Blogging Assistant
  3. General Admin. Assistant
  4. Graphic Design
  5. Research
  6. E-commerce Assistant
  7. Bookkeeping
  8. Copywriting
  9. Programming
  10. Consulting and Coaching

Most of us inherently have the skills to do a lot of things others can’t.  Like customer service, social media, creative writing, and marketing. Heck, even if you have a working history of being an Accounts Payable Assistant you have some VA skills.

See how easily you can become a Virtual Assistant ?


Before Becoming A Virtual Assistant, Sort Out Your Specialty

Sorting out your specialty makes it easy to determine your target audience.  When I first started out as a remote VA, I wanted to provide as many services that I could. After all, this would make me more “in demand” and get me more jobs, right?

I did just about anything I thought I could handle, even writing an article about dog grooming. And I didn’t even have a dog at that time. It took me for-ev-ver to write that.

It’s tempting to start out this way but being a Jack (or Jill)-of-all-trades is not the way to go.  It’s hard enough to make money when you’re really good at something, but being “kind-of” good at something is how you get mediocrity.

So remember this: The things you do well are the ones that will make the money.

What you need is a niche and this VA course helps your figure that out.

To get your gears thinking, print off my spreadsheet and start brainstorming some niche-specialty ideas.

How to find your niche worksheet


Download the Niche Finder worksheet


You Need A Targeted Audience

Finding your target audience will get you more paying clients.  But this is, I believe, the most intimidating part of starting your VA career, So I’ll try to break it down so it is actually do-able for you.

You have two options for finding your target audience:

#1  Freelance Platforms

By far, the easiest way to get almost instant gratification is to get yourself up on a freelance platform. My all-time favorite platform is Upwork because it is popular and reputable.  Just be sure to make your profile as compelling, interesting, and hire-worthy as possible.

Here are a few of my tips to build a great profile:

  • You need a good photo of yourself.  in fact, Upwork requires one.
  • Give yourself a great title. Be specific and use keywords (words that are relevant to your specialty, like Pinterest Marketing or PowerPoint Presentation Specialist).
  • Don’t neglect your skills. List them in order of proficiency. After all, when someone is looking for a VA they usually have a specific task they need to have done.
  • Showcase your expertise and best work within your profile

Once your profile is set-up, take these steps to boost your success:

  • Don’t wait for clients to come to you.  Go ahead and send potential clients (those seeking Virtual Assistants) a proposal which outlines how you can solve their needs.
  • Make sure you understand the job AND you have the proper amount of time to do it.
  • While they’re screening you, you should screen them.  Check out their history on Upwork to see if they had any complaints or issues with past freelancers.
  • Only take on projects you know you can handle – skill-wise and time-wise.

#2  Showcase Your Expertise With A Website or Blog

In my honest opinion, this option is a bit more difficult and better suited to someone who has been doing Virtual Assisting for a while.  Why? because you have to rely on your own marketing skills.  That said, the simplest way to go about this is with a website. It doesn’t have to be hundreds of pages stuffed with information. All you really need is an “About Me” page that tells who you are and your experiences; a “Hire Me” page, a “Contact” page, and a page with specific examples of your work and maybe even a few testimonials.

A blog, on the other hand, will require you to do a lot of writing. In addition to the pages similar to that of a website, you’ll want to write about your experiences as a Virtual Assistant. Not only will this show off what you have to offer, it will give potential clients a taste of your style and long-term abilities.

Here’s an example of a blog post:
Let’s say you specialize in Pinterest marketing. You convinced your client to make all their Pins match the color scheme of their logo. Are their newly colored Pins getting more shares than the old ones? Hey, there’s a blog post you can write.

Setting up a website or a blog can be a bit daunting if you don’t have any experience in this area (you could hire a VA 🙂 ) But, if this is the route you want to go, then I’ll tell you that I love InMotion Web Hosting for getting a site or blog up-and-running because it is so easy to set-up.  They pretty-much walk you through the entire process and you can even buy your domain name through them.

Here’s The Wary Worker’s tutorial on how to get started with a website or blog.

This VA course is instrumental in figuring out your target audience.


Work from home jobs that require no experience


Virtual Assistant Salary: What Should You Charge ?

Boy, this is a toughie. And there is no right or wrong answer. You can charge whatever you want but there are several factors that come into play.  Such as:

  • experience
  • niche
  • abilities

Take this course (beginner level) or this one (advanced skills) to figure out what to charge.

When I first started out, I charged $15.00 an hour to manage websites. My first client turned out to be long-term work, lasting over two years.  I continued to charge $15.00 an hour for each new client because that’s what I thought I was worth.

After a while I rose my price to $20.00 an hour because I continued to gain experience and narrow my niche.  I eventually made it to $35.00 an hour !

To be honest, you can charge whatever you want. People will pay for your services if they think you are worth it.

I think it’s reasonable to charge $30.00 an hour in this growing field.


When Can You Expect To Start Making Money ?

Now all you need are the paying clients, right?

Not so fast ! Making money as a Virtual Assistant can take anywhere from a few days or several weeks. Especially if you’re going the solo route.

The easy answer to making money quicker as a remote virtual assistant is to work for one of the reputable companies (and individuals) I list below.  Pay is usually every two weeks and consistent, which is always a good thing.  BUT…because a lot of people want to go this easy route, there is a lot of competition for the jobs.

More on this below…

Solo or Employee: Which VA Option Is Best For You?

Ok, now that I have filled your head with a ton of information on how to become a Virtual Assistant, I want to talk a bit about the pros and cons of going solo or being an employee.

Solo Based Virtual Assistant

Going the solo route (or ‘freelancer’ as many call it) was my choice and it worked out great.  Even through the tough, lean times I am glad I went this route. Here are some of the “yay’s” and “boos” of going solo:

Pros of going solo:

  • you can set your own hours
  • you can set your own rate
  • you can select your clients
  • freelance platforms are like little marketing machines, as long as you have a great profile
  • you stand a better chance of getting work

Cons of going solo:

  • you may have to do your own marketing
  • you may have to search for your clients
  • you have to do your own tax withholding (estimated taxes)


Companies That Hire Virtual Assistants

If freelancing or hustling for clients is not your thing, you have another option.  A big part of me wants to say “you can be an employee for a great company and get paid for doing virtual assistant work”.  Well, that’s partly true.  You CAN be paid by a company doing this kind of work, but you MAY NOT be an actual employee.  You may be an independent contractor…basically a solo VA but with the company doing all the hard work for you.  Like getting clients and marketing.

These companies hire Virtual Assistant.  Even if you don’t have a ton of experience.

Time etc


Fancy Hands.

Here are some of the “count me in’s” and “count me out’s” of being an “employee”:

Pros of being an employee:

  • you have a ready-made client base
  • you have a boss to handle any difficulties that may pop up
  • you have set hours (if you need a certain schedule)
  • you have a set pay

Cons of being an employee:

  • you have a set pay
  • you are not the boss
  • you have set hours
  • you don’t have much variety

So, as you can see, there are plenty of pros and cons for both sides of the aisle.  Whichever way you go is totally up to you.  But how do you decide?  Mull over the pros and cons and determine if you have the gumption to hustle and work when you’re ready OR have clients handed to you with defined boundaries.

Want to see more about how this online course can help you ?  Take a peek here.


Tools of The Trade: I Use These Free Tools:

No doubt, you will need some tools.  The ones you use will depend on your niche so here is a nice assortment of free tools to help you with any virtual assistant niche you take on.

No matter what your VA specialty is, you’ll still have plenty of writing to do. Contracts, emails, teaching materials…whatever you create will most likely need to be proofread. This free tool makes everything you write easy to read and mistake free.

Whenever I need to make a professional-looking Pinterest image or infographic for a client, I turn to Canva. I LOVE Canva and use it all the time. This free-to-use tool lets you modify any of their templates or use them as-is for eye-catching graphics.

Another free image creating tool, Pic Monkey is a lot like Photoshop. There is so much you can do with your images – re-size, crop, add text overlays, you name it.

Probably the most popular blogging platform, I consider WordPress to be a “must know” for all Virtual Assistants.

You can’t beat a face-to-face conversation but most of the time – especially for the work at home VA – this is impossible. The next best thing is to use a free video conferencing service such as Skype.

With so many Social Media options it gets tough keeping things sorted out. Buffer has a free tool that lets you connect social profiles and schedule up to 10 posts in advance.

Google Apps
Google has several free tools that’ll enhance your VA expertise. You can create, edit and share documents, presentations and spreadsheets through Google Docs, Sheets, Slides and Forms. If you’re not familiar to the tools Google has to offer, head on over to their learning center.

Stick With It and Start Making Money

You’ve probably heard it before, and it’s true: Getting the first client is always the hardest. If becoming a Virtual Assistant is something that really interests you, then for goodness sake GO FOR IT ! Just prepare yourself for rejection, followed by success.


Thank you for sharing !

Author: Kat Lewis

Kat Lewis is the person behind The Wary Worker, the blog that shows you how to work from home and live life in the meantime. Kat is a former Accounting Specialist turned Human Resource Generalist who found her niche in the work-at-home world. With an analytical background, Kat looks at every opportunity with a skeptical eye so she can bring the truth to anyone wanting to work from home.

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